About Me
Adam Howard
Founder
I am Australian and British citizen and have lived in London for nearly 20 years. I have a passionate, inspiring and inclusive style that has been developed working with teams on transformations, innovations and start ups for the past 20 years. I have created and deployed value in all of my roles.
I want to inform and educate the market on whats possible with real time generative AI customer experiences through my blog and consulting services.
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I work with the full lifecycle of financial markets customer experience and specialise in real-time AI generative CX having developed a personalisation financial experience platform over the last 4 years.
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What is a real-time generative AI financial customer experience?
I am struck by the lack of originality in the financial markets customer experiences. I have worked on the forefront of hyper-personalisation of the financial markets and see how the incumbents struggle to meet user expectations.
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A real-time generative AI financial experience takes the entire available financial content and data inventory and curates, analyses, personalises, and presents that information to each user based on their preferences and interests. This happens automatically without traditional sales and marketing contact strategies.
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The financial customer experience should continually adjust and optimise as real-time market events and user behaviour changes.